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We sold AfterMail with 25 staff. AU65m on staff per annum so we are a much lower cost operator. RD - Our main cost is people. From the concerns from others about the large amounts of money it would cost to run the company, $65 million Rod points out it cost MYOB at the time, now it cost over that figure to run Xero - to the fact that Rod gave up on running the company at a profit in 2011 to concentrate on growing the company. This will generally be an enhancement to the cash glide over the coming years. But we have enough cash that we have been able to build up our team. So we needed at least 3 years cash which might be around $15m. Sub-Miniature type A (SMA) connectors are excellent choices for high-frequency applications such that you might find in advanced medical equipment. With this in mind I thought it might be a good idea to go right to the horses mouth and fire some questions to Xero founder and CEO Rod Drury. We take our time to get it just right for our clients so the cable assemblies they receive are exactly what they need and no less.

From the very first data call with clients we are working to provide the perfect solution. With facilities literally around the world, we are able to deliver the perfect solution no matter where our clients need us. Security when and where you need it! Our security solution products are based upon cutting edge technologies that are unique in the security industry. What you see in our website is not just another version of video security products produced from old technologies. With one sing coaxial cable, both the video data transmission and PTZ Control are achievable. A control cable is made from mechanical cable (wire rope), which is typically constructed with galvanized steel, stainless steel or other alloys. Electromagnetic shielding material can be wrapped around a cable assembly in order to protect the assembly from all the electrical noise one would expect to find in "noisy" electronic environments such as a server room or industrial control system. RD -The challenge with doing our type of business is that we can control costs and product but its very hard in the early days to predict what adoption will be like and therefore what the revenue will be.

It is still very early days in the SaaS accounting space. For example, reporting is still very rudimentary, there is no stock control, the functionality in a number of the modules is quite basic, what is control cable etc… We wanted to do Xero because we saw the consumer Internet was taking off with lots of innovation yet small businesses were still locked into pretty poor desktop software. However small businesses will pay a reasonable amount of money if you provide value. Our initial market research showed that 60% of small businesses used Excel. Doing the books in our own businesses was just too hard. SI - What are you doing to contain costs considering the current economic environment and the focus by other businesses on this important factor? As the plan progresses over the next few years we will focus more on margin. I think the financial crisis may have helped as people put a focus on daily cashflow.

In addition to the funding requirements we also knew that for people to entrust us with their financial data and long term viability we had to have credibility and being listed on the NZX. We knew that getting people to change their accounting software would be hard and also the minimum required feature set is large and it would take a while to build all the features the incumbents had. So with Xero the model was 50 people from the start so we could build a global business with a full team. Develop, Test, QA, Customer Care, Marketing, Billing, Sales etc. When the server runs the business you need to build a full business. This requires materials that may need to come into contact with high temperatures, varying levels of moisture, industrial chemicals, and other common hazards within industrial facilities. Prototyping sees how multiple versions of the same product come together by tweaking various components. ISO 9001:2015 Certification A quality product is mandatory today.