• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

How to write a Press Release

A press release is a media-worthy document that companies share with the media. It is often employed to promote new hires, a product launch or other significant events. A well-written release will feature a compelling headline, newsworthy information, visual aids such as attractive images and graphics, and contact details. The release should also adhere to the same format, making it simple for journalists to comprehend and recognize the most important information.

Press releases are often released through a newswire, which can reach many publications. This can include national and local magazines, newspapers radio stations, as well as television channels. They have their own databases of editors and journalists who help connect news to the correct target audience. They also have tools for tracking the effectiveness of campaigns and assessing the impact on the readership.

While a press release does not replace the work of an editor, it can serve a crucial role in getting media coverage and increasing the visibility of a brand. Furthermore, having a press release featured in a credible publication can help a startup become more credible and attractive to investors who are interested in investing.

Despite the power that press releases have, it is essential to carefully consider the value of the news that you're sharing before sending out a release. To avoid wasting both time and cash, it is recommended to concentrate on information that is relevant to the field you work within and will be interesting to your prospective public.

The announcement of a new product or a significant company milestone is usually the primary reason for a press release. The launches of products are typically accompanied by a marketing campaign to drive brand awareness and increase sales. A well-crafted press release will provide a rationale for the new product, highlight its unique features and benefits and also include a call to move.

In a PR for a new product is crucial to focus on the issue that the product is designed to solve. It will guarantee that the press release is of interest to the audience you are targeting and it will be picked up in the press. For instance, in a press release regarding an update to Java, the program Java, Oracle focused on its claim that the latest version was able to fix bugs and problems which previous versions did not.

Another way to make a press release interesting is to use it to announce awards that your company or brand has won. This gives an impression that your company is a leader in its field and will inspire readers to know more about you. For example, Designit issued a checkmate 901 press release (pressez.blog.fc2.com) announcement after it won its Red Dot: Brands and Communication Design 2021 award.

An effective press release should be based on a standard format with an introduction that includes the date and time of issue and the details of the significant news in descending order and boilerplate copy. A great boilerplate must include the name of the company or organisation, its address and its top executives. It should also include a phone number and email address to the person responsible for media relations.